Global Digital Marketing Analytics Advisor

Argentina Permanente
  • Join a growing marketing and analytic teams for Americas
  • Be part of one of the largest multinational in its industry

Sobre nuestro cliente

Leading multinational company in a process of expansion.
Pleasant and dynamic work environment with excellent contracting conditions & benefits (15 working - day vacation).
Training & career development.

Descripción

  • Oversee evolution of third-party vendor's delivery of digital marketing analytics reporting service (DARS) toward self-service while driving value for BUs;
  • Lead & inspire BUs to leverage data-based improvement of digital marketing efforts;
  • Partner with BUs and Demand Gen Advisor to develop marketing program optimization, including: Building an experimentation roadmap; Defining objective, KPIs, measurement and test plans; Segmenting audiences; Performing measurement and optimization, including data collection and analysis, reporting & visualization; Identify best practices from roadmap, share and evangelize across other business units;
  • Drive management of change (MOC) and deliver helpful communications to BU clients as activities evolve;
  • Establish mechanism to measure analytics operational effectiveness through process & capability auditing and define continuous improvements;
  • Drive collaboration between third-party partners to develop, document and implement marketing and media tag management process and governance;
  • Identify and enhance data collection and analysis processes, and quantitative models as appropriate;
  • Contribute to defining the Digital Services team's support model for cross-functional marketing stakeholders to ensure sufficient support of analytic needs;
  • Manage Google Analytics tool and integration with Google Marketing Platform;
  • Implement and optimize Google Analytics and optimize Google Marketing Platform roadmap, educate stakeholders on new use cases;
  • Communicate cross-functionally, feeding information and results to other groups, geographies and leadership; proactively identify, contextualize and communicate best practices that help BUs action them;
  • Proactively identify projects at local and/or global level to participate in, provide subject matter expertise and produce secondary deliverables, such as guidelines or toolkits (e.g., How to leverage content classification tags and implement onto the website);
  • Collaborate across Digital Services organization, F&L Digital/DAS, IT organization and across VCs as required including serving as a Google Analytics SME in the Google Marketing Platform project.
  • Establish and nurture relationships with industry associations, networking groups and other analytics-related resources;
  • Educate Marketers on digital marketing analytics and experimentation; partner with Corporate Learning Organization to identify vendor(s) to deliver training materials that are relevant for various roles and seniority;

Page Group Argentina is acting as an Employment Agency in relation to this vacancy.

Perfil buscado (Hombre / Mujer)

  • Bachelor's degree in Marketing or Communications; or Master's degree in Business, Economics, Mathematics, Data & Analytics or other relevant quantitative discipline;
  • Demonstrated work experience in digital marketing and data visualization tools, Good working knowledge of analytics, tracking, & tag measurement;
  • Track record of harnessing data & analytics to improve business metrics & media outcome;
  • Proven ability to manage multiple priorities and diverse, cross-functional stakeholders;
  • Proven ability to effectively manage third parties and vendors;
  • B2C and B2B marketing experience;
  • English: Bilingual Level;
  • Technology experience: Sitecore, Pardot, Salesforce, Google Analytics, Google Search Console, Google Marketing Platform, Bright Edge, ad technology platforms (Ad servers, DSP), etc;
  • Certification in Google Analytics or other relevant tool(s);

Qué Ofrecemos

Attractive package

Ingresar referencia para vacante
20107

Resumen de empleo

Ubicación
Tipo de contrato
Referencia de empleo
20107

En Page Personnel creemos en la diversidad e inclusión. Defendemos la igualdad de oportunidades sin discriminar por género, raza, edad, religión ni orientación sexual o por cualquier otro aspecto que pudiera ser considerado excluyente.